CLIENTS :
BP
Norton
Molson Coors
British Gas
LifeLock
Equifax
KPMG
Gen Digital
Next
Dunelm
BT Wi-fi
+ more
Hello.
I’m Steve Wood, a Product Designer.
A Product Designer isn’t just a UXer who can do UI—it’s a strategic role that ensures product-market fit by balancing desirability, viability & Feasibility…
Desirability – Do people want it?
Viability – Can the business sustain it?
Feasibility – Can it be built?
Great product design goes beyond user needs—it aligns design, business, and technology to create valuable, viable, and buildable solutions.
With 20+ years in digital products—across agencies, startups, big brands, and enterprises—my approach stays the same: collaborate, discover, strategize, design, test, measure, learn, improve, repeat.
I thrive on working with mixed-discipline teams to uncover the real problem (why, why, why) and design, test, and iterate efficiently (design sprint, test, refine).
The goal? Finding the sweet spot of innovation—where business, tech, and product needs align (viability, feasibility, desirability).